Wednesday, August 20, 2008

WEB PROMOTION

When Internet marketing first began people would just stuff their pages full of keywords and they would achieve top rankings in the SE’s. Now it is much more of a challenge to get top rankings. This is a positive thing from the perspective of all of us that use the Web to obtain information.
The modern more effective ways to promote a web site are more challenging but very possible. It is very important for you to not only know of the most popular ways to promote your site but have an in-depth knowledge as well. I’ll go over the main techniques used today in order to successfully promote your web site.
Linking - this is one of the main techniques used by SE’s in order to determine the rank and importance of a web site. To some and all of the more links that are pointing to your web site, the higher your site will show in the results. There are many ways in which you can get links pointing to your site. Reciprocal linking is one of the most popular types. This is one site A places a link to site B and site B places a link to site A. you can make this happen by finding quality web sites that are related to the subject in which your site is and sending them an e-mail requesting a reciprocal link exchange. Another form of linking is what is called triangular linking. This is when three sites create a triangle type-linking scheme. Site a places a link to site B site B places a link to site C and site C places a link to site A. The advantage of this type of linking is that each site receives a one-way link
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