An online producer oversees the making of content for websites. Online producers are sometimes called content producers or online editors.
The online producer's responsibility is usually to create, edit and arrange the text, video, audio, images and other materials that may be included on a website. Online producers define and maintain the character of a website, as opposed to running it from a technical standpoint.
The role is distinct from that of web designer, developer or webmaster. While some online producers do have technical or design knowledge which complements their production skills, an online producer's usual task is to combine the output of designers and developers into an end product that will suit its users.
Finding ways to boost the popularity of a website and increase user activity may also be the online producer's responsibility, particularly if the website sells advertising space.
Many online producers have a background in journalism, or continue to work in journalism as online producers. For example, in radio or television, an online producer may work closely with an executive producer to meet a broadcast show's online needs.
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